EMT Practice Test

1. Question Content...

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Question1: TheIT department at NTO would like to receive the email notification once an automation has completed, how the automation should should be configured.

Question2: NTO used to maintain enterprise wide opt out for two segment of its subscribers stored in data extension, education event and sales what feature should the company used to manage it's opt out strategy

Question3: Where can a marketer go to learn more information about using APIs? (Choose 2)

Question4: An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? Choose 2 answers

Question5: What is a true statement about Automation Studio?

Question6: How can AMPscript customize email messages?

Question7: Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summary of the recent email send?

Question8: A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?

Question9: The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

Question10: Which data model should be used to create a Group?

Question11: Other than an image a file must be XX MB or less in size?

Question12: A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

Question13: Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

Question14: A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?

Question15: Which is a fundamental component of coding responsive emails?

Question16: A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?

Question17: How is Primary Key used?

Question18: Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

Question19: What are the ways that data can be imported into the marketing cloud? (Choose 3)

Question20: Which segment can be manually refreshed under Actions? (Choose 2)

Question21: Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

Question22: What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

Question23: A marketer from NTO wants to share multiple assets in content builder for a campaign with another business unit in their account, how should do marketer share these assets?

Question24: NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

Question25: Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

Question26: Which type of data can a subscriber easily update via the Profile Center? (Choose 2)

Question27: A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

Question28: orthern trail outfitters (NTO) is currently sending out a single welcome email when a subscriber join its myNTO rewards program. NTo wants to test whether one,two,three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

Question29: Which feature can be included in a content box? (Choose 3)

Question30: A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers

Question31: Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

Question32: A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)

Question33: A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

Question34: A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

Question35: Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

Question36: What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)

Question37: NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval. Using automation studio how can NTO assure that the catalogue stays up to date

Question38: What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List? (Choose 3)

Question39: A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?

Question40: Which two subscriber audiences can be created by using Measures in a Data Filter.
Choose 2 Answers

Question41: What are some ways that a marketer can improve deliverability of their emails? (Choose 4)

Question42: What is a Master Unsubscribe?

Question43: A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

Question44: Using measures, what data can a marketer use to segment an audience?

Question45: When sending to data extensions what is the default publication list?

Question46: A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? (Choose two.)

Question47: A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

Question48: A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

Question49: A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

Question50: What is a personalization string?

Question51: Where can a filtered data extension by manually refreshed? Select 2

Question52: A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers

Question53: The marketing team at a bank need to receive a file of all subscribers who were sent payment reminder emails and opened at each week, the file needs to be encrypted and placed on the bank external SFTP.
How should the schedule automation be configured to achieve this

Question54: NTO email teams creating a reusable content block for its deals to run with campaign, NTO will cross promote these campaign in other emails in a single column content area this content will have one Image with text below it, how can the NTO email team create one content area and reuse it across other emails using content builder without writing any custom html.

Question55: What does Exact Target do to help protect your data when you log in? Choose 2

Question56: What is a best practice regarding the on boarding of new subscribers? Choose 2 answers

Question57: A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers

Question58: Which feature can segment on behavioural data?

Question59: A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard ,what needs to be reconfigured in the marketing cloud account,

Question60: Select three (3) best practices for interacting with potential and active subscribers?

Question61: Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?

Question62: Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

Question63: A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

Question64: When does the validation of email address occur when using a data extension?

Question65: We are creating a custom html paste email within content builder, which 2 features can be inserted into the html code by using the insert code snippet tool. Choose 2 answers

Question66: TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero image using the naming convention
"Hero CTA".
What are two method two ensure click behavior on these images is tracked with this naming convention.

Question67: A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

Question68: What is a media query and how is it used? (Choose 2)

Question69: Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

Question70: A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)

Question71: A marketing team would like to send an email to an audience on a weekly basis. the team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

Question72: An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?

Question73: What information and data about the performance of an individual send can be exported from the tracking details?

Question74: Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

Question75: What are 2 ways to improve deliverability?

Question76: A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

Question77: Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?

Question78: NTO wants to use a point and click tool to test segmentation rules and verify that the correct subscribers are included in the segment, NTO will need to automate there freshing of the segment once it is tested. Which two tools should be used to test and configure the segment?
Choose two answers.

Question79: A team wants to import a file with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

Question80: What happens if you do not deal with bounce rates of 20% or greater?

Question81: When Deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team member's open and click behavior to affect the tracking metrics of the send.
Which two steps must be completed when creating the data extension to address this need?

Question82: Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

Question83: Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

Question84: When using a mobile-optimized template, what causes the mobile layout to display?

Question85: A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

Question86: Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

Question87: What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

Question88: The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

Question89: Describe email design best practices. What are the 3 stages of interaction? (Choose 3)

Question90: The email marketing manager at NTO would like to build a new audience that will compile, combine unique subscribers who are in their tent purchases data extension and their tent browser data extension how should these audience be created?

Question91: A marketer is designing an email and wants to add extra messaging before the body of the email that will be displayed when an email client previews the message. What would the marketer use?

Question92: NTO would like to create a landing page that displays subscribers information pass to it from email link on the page, This page contains a smart capture form,NTO would like to require email address and reply date and response for subscriber's completing the form, how should NTO will set the data extension

Question93: What are some of the best practices to drive engagement with email marketing? (Choose 3)

Question94: What is a true statement about Subscriber Key? (Choose 3)

Question95: Which combination of audiences can be selected in the recipient section for a specific Send?

Question96: A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

Question97: What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

Question98: Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

Question99: Which send process can use Sender Profiles? (Choose 3)

Question100: Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

Question101: A marketer developed an email with personalized content based on five geographic regions.
* Northeast-Static image of a lighthouse
* Southeast-Image carousel of beaches
* Central-Has no content to display
* Northwest-Static image of a waterfall
* Southwest-Expiring coupon
How many Dynamic Content Rules need to be created to accomplish this?

Question102: Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

Question103: A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

Question104: Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

Question105: Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?

Question106: Which statement regarding editing an email template is true? (Choose 2) *****

Question107: To make a data extension sendable what must it contain. (Select Two)

Question108: A marketer created dynamic content for an upcoming campaign that renders unique content based on subscribers attribute, the marketer would like to preview how each email are render for a given list of subscribers, how should do the marketer proceed

Question109: A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)

Question110: An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

Question111: NTO wants to display different content areas based on the subscriber data, which two feature can be used to accomplish this, choose two answers.

Question112: What is the number one trend being seen in the email marketing space? (Choose 2)

Question113: A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

Question114: NTO is having its annual footwear sale,NTO wants to top its revenue from last year sale, the campaign last year was a series of emails targeting NTO customer who expressed a specific interest in footwear, which additional tactic should be enforced NTO targeted segmentation .

Question115: A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?

Question116: What is an Automation Studio activity? (Choose 3)

Question117: How can a subscriber update their profile attributes?

Question118: A marketer develop an email with personalized content based on five geographic regions
1.Northeast: static image of light house 2. South east: image carousel of beaches
3.Central: has no content to display 4. Northwest: static image of waterfall
5.Southwest: expiry coupon
How many content rules need to be created to accomplish this

Question119: A new data extension name orders contains order data one row is recorded for each customer's order, customer can place multiple orders, the order data extension relates to other data extension and contains the following field.

Question120: A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?

Question121: NTO outfitters wants its email to renders mobile and desktop devices. NTO would like the emails to be responsive Which two technique should be used? Choose two answers

Question122: A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA? Choose two answers.

Question123: The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

Question124: A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers

Question125: When importing data into marketing cloud the list detective is triggered for which of the following?

Question126: Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals?
Choose 2 answers

Question127: A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers